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2023-09-20
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frequency in sending newsletters: once per fortnight seems optimal in the general case
That's really intriguing. What does matt levine usually write about? (i guess i can google it.. stand by.. . aha, "money stuff" )
he does comedy treatments of finance. because of the nature of finance, this means that he does treatments of criminal finance
Absolutely the most entertaining finance read out there, I found out about him during the whole meme stock / gamestop fiasco and have been reading him since...
in a newsletter, would you rank entertaining/entertainment among the most desirable attributes?
Personally? Not necessarily. At a first pass I'd say I want at least one of • informative about something I'm actively interested in. • thought-provoking • entertaining but they definitely don't have to have all three. re frequency, incidentally, I agree with @U025QTDFBLG that there's not a specific optimal frequency -- I don't mind frequent if each one has really interesting content. It's more about value-per-minute-spent-reading.
Just ran across this piece again, which is one of my favorite Levine posts ever, about the madness of FTX's so-called balance sheet. Really very entertaining (and informative): https://www.bloomberg.com/opinion/articles/2022-11-14/ftx-s-balance-sheet-was-bad?cmpid=BBD100223_MONEYSTUFF&utm_medium=email&utm_source=newsletter&utm_term=231002&utm_campaign=moneystuff