I never understand the HR company newsletters after you apply to their position. If they're interested then why don't they actually begin a recruitment process? If they aren't interested then why send random things later? This is a back-handed communication. I think it's at least wrong.
“top of funnel”
can you somehow sell the data they send you
(closing tag on sarcasm /s)
it doesn't even sound like a particularly clever branding strategy 🤣