Hi there! Been reading the archive of this channel, it was a bit upsetting to know the struggles some can have for getting a Clojure job due to factors mostly out of their control. I can relate - my Clojure roles have been mostly luck-driven. I read once that the best startups don't just serve an existing niche, but rather create a whole new market for which they have the monopoly (at least at first). In case it inspires someone - you can apply that same principle locally? One could give a serious shot at selling ClojureScript in Javascript groups, or Clojure in functional groups etc. In a way, companies use what developers use, so if you can attract some developers to Clojure, that's a win. You don't have to have levels of persuasion - Clojure has many advantages that speak for themselves. I would highlight to developers: - It's the last syntax you'll have to learn: use it for backend, frontend, comm, db - It's (almost) as dynamic or static as you want (personally I litter my code with :pres and similar) - You get all this editor goodness (you better have an impressive Emacs to demo!) - You avoid all this $OTHER_LANG complexity - Macros (particularly real-world cases) The key part is that, you being a consultant, can subtly offer yourself in the adoption process. Create a need, satisfy it yourself. Aside from convincing developers, you can network with founders and such. That's not a mirage at all, if you get yourself out there (or even just online) you'll connect with a few founders a year, fact. Use those opportunities. If you really are productive with your toolchain, that confidence can translate into sales. Finally there's always the chance to introduce your boss/team to Clojure, particularly in small/early-stage teams I guess. Hard to determine the length of a 'sales cycle'. Even if it took 1 whole year of sporadic public talking, blogging etc wouldn't you be glad to have made it? In your city? Actually leading/supervising the development? 🙂 If I happened to be looking for a job today I would definitely follow these lines (might even do it anyway just for fun). Clojure is too beautiful/productive of a language to slowly starve, while brilliant developers are left without a lot of options (particularly outside the USA/UK hotspots), Elixir eats our lunch, etc ✌️